How to market your business for free, whilst gaining maximum exposure to current and potential customers and stakeholders.
One of the greatest assets that a company can have is effective marketing. Even a company with the most greatest business idea and strategy may find it difficult to make an impact in the market if they don’t implement and plan their marketing strategies.
Forget the myth that marketing is expensive and businesses on a tight budget cannot afford it without breaking the bank, marketing can be completely free. Thanks to the internet, small businesses can be a force to reckon with, and there is absolutely no need to hire marketeers to market your company.
The following ways will help market a company, not just on a local scale, but also globally, which could help pave the way for continued success, that will not cost a dollar. Some marketing outlets are more popular, however there are always new and exciting ventures that can be explored.
Market Through Various Websites
Since the internet stormed onto the scene, businesses have been benefiting vastly. Websites such as craigslist.org, freeadstime.com and backpage.com all allow you to market your company for free. Luckily, these websites have millions of unique visitors per day, with craigslist having over 10 million. Importantly, this way is hassle free, quick and easy.
Create a Blog
There are multiple ways to develop free blogs online, most notably blogger.com. By choosing this route, you can keep stakeholders up-to-date on news about the business. Furthermore, there are no fees, unlike hiring a website designer, and content can be updated whenever or wherever in the world you are.
This is a popular way to market your company, allowing for worldwide recognition, and most importantly, exposure. Suitable for young companies who are strapped for cash, and for different niche markets.
Setting up a Facebook page is free, and allows you to interact with present and future customers, answer queries and develop a good sense of customer service online. Twitter is another worthwhile option which focuses on interaction and keeping followers up-to-date with new ventures. Next up is Pinterest, allowing for maximum exposure to all those on the site.
The power of a simple email should not be overlooked. A business should be gathering emails of current customers and potential customers. It should be noted that sending emails does not necessary mean you are spamming, but informing customers on a weekly or monthly basis about new products or services which could be of interest to them.
Marketing your business does not have to cost a fortune, and there are many avenues that could be pursued for free. It is important to find the best for your business, without limiting your exposure to current and potential customers.